The Best Underwear Designs of 2026
As the founder and designer of Club Seven Menswear, I've spent the last five years obsessing over designing the best men's underwear and swimwear. This is what happens when you refuse to accept that "good enough" is not good enough for men's underwear and swimwear. 2026 has been our most audacious year yet, and I'm not exaggerating when I say these are the best designs we've ever put our name on.
When I started Club Seven back in 2021, it was born out of pure frustration. I was tired of underwear that either looked great but felt like a punishment, or felt comfortable but looked like something you'd hide at the back of your drawer. I wanted to create something that was comfortably sexy. This phrase has become my entire design philosophy. This year, I've pushed that philosophy further than ever before.
My Legacy Series: Where It All Began, Perfected
Let me start with the collection that changed everything for me. The Legacy Series is Club Seven's flagship, and in 2026, it's more refined than ever. This collection was designed for the guy who has been let down by mainstream underwear his entire life: the well-endowed, the growers, the showers, and the men with big balls who just want a pouch that actually accommodates them without squeezing the life out of everything.
The secret is the Anato-flex Comfort pouch, a 3D contour design that lifts and cradles without constriction. It's not just a bigger pouch; it's smarter architecture. A flat front panel forces your anatomy against your legs, creating friction, trapping heat, and causing those awkward adjustments you've definitely done in public. The Legacy pouch eliminates all of that.
The fabric is where the Legacy Series truly shines. We use premium Micro Modal, derived from natural beechwood trees, which is twice as soft as traditional cotton. It's breathable, feather-light, and has this silk-like, second-skin texture that genuinely makes you forget you're wearing anything. Unlike the cheap cotton blends you'll find on the high street, Micro Modal resists shrinkage and pilling, manages moisture actively, and locks in its deep colour wash after wash.
After launching the Legacy Series, I added many more colours due to demand and reviews. The reviews have been overwhelming. One customer told us they "got rid of all other brands" because Club Seven is now all they wear. That's the kind of thing that makes you proud as a designer; knowing you've genuinely improved someone's daily experience.
If you love my work and you'd like to support me. Use my discount code ALEX20 and get 20% off your order on wearClubSeven.com.
The 2026 Pride Collection: Bold, Fearless, and Meaningful
This year, I did something we'd never done before. I launched our first-ever Pride Underwear Collection, and it's been one of the most meaningful projects of my career.
The Rainbow Pride Collection is a vibrant celebration of identity, designed with the belief that confidence starts with what you wear first. The collection had something for everybody: briefs, trunks, briefs, thongs, and jockstraps. Because Pride is for everybody, and everybody deserves to feel seen. The collection features our signature Enhanced Comfort pouch, premium cotton fabric (93% cotton, 7% spandex), and a bold 4.5cm elastic waistband that proudly displays the rainbow. Every piece is tag-free for that second-skin experience, and the rainbow accents are deliberately saturated and vibrant. Pride should never be subtle.
The response has been incredible. Over half the stock sold during our exclusive pre-order window, and the reviews have been genuinely moving. One customer wrote about the Rainbow Pride Navy Trunks: "These are probably the most classic and versatile piece in the collection. The fit is excellent, they hug the body beautifully and hold everything comfortably in place". Another said the Rainbow Pride Navy Jockstrap was an "instant favourite" with rainbow straps that are "eye-catching and flattering" without feeling gimmicky.
But what makes this collection truly special is what it represents beyond the fabric. We partnered with MindOut, a mental health service run by and for LGBTQ+ people, because we know that Pride isn't just about celebration; it's about community and support. For every order using the code MINDOUTPRIDE, customers get 10% off, and we donate 15% of the order value directly to MindOut. Pride is about bold statements of identity, yes. But it's also about showing up for each other.
The LUXE Cotton Collection: Everyday Luxury
Not every day calls for a statement. Sometimes, you just want underwear that feels incredible and looks effortlessly refined. That's where our LUXE Cotton Collection comes in.
The LUXE Cotton underwear is crafted from a 47% Cotton, 46% Modal, and 7% Spandex blend, a ratio we spent months perfecting. It offers the best of both worlds: the natural, breathable comfort of cotton combined with the luxurious softness and shape retention of Modal. The Comfort pouch provides supportive shaping without being aggressive.
The Prisma Print Collection
The Prisma Print Collection is the one I've been dreaming about since the success of the Pride collection. I wanted to capture that moment when light hits a prism, and suddenly everything splits into something vivid and unexpected. A collection that is wearable art. Each pair features a geometric print that shifts and refracts across the fabric, so no two angles look the same. We engineered it on our signature Enhanced Comfort pouch and an organic cotton blend that feels amazing against the skin, because a print this bold deserves a fit that's just as fearless. This collection is for the guy who doesn't just get dressed in the morning; he makes a statement. And honestly? I've never been prouder of a print in my life.
Why 2026 Matters
I've been designing underwear for five years now, and I can honestly say that this year's collections represent the culmination of everything we've learned. Every piece of feedback, every review, every conversation with a customer who told us what wasn't working- it all informed these designs. This is why I can confidently say it is the best underwear design of 2026
Club Seven has been named the Luxury Men's Underwear Brand of the Year, and while awards are lovely, what matters more is the 4.8 out of 5 rating from over 838 reviews. It matters that customers tell us our underwear makes them feel "sexy and comfortable and supportive". It matters that we've built a brand that people trust enough to replace everything else in their drawer.
Club Seven has always been about designing underwear that is comfortable and stylish, underwear that values the anatomy of the male body and provides a second-skin feel. In 2026, I believe we've done that better than ever before.
Whether you're drawn to the engineered luxury of the Legacy Series, the bold celebration of the Pride Collection, the everyday refinement of LUXE Cotton, or the natural performance of Bamboo, there's a pair of Club Seven underwear designed for you. And as a designer, there's nothing more rewarding than knowing that.
Welcome to the club. You're going to love it here.